Tuesday, July 31, 2012
CESA 2012 interview : Marc Duval-Destin (PSA), part one
"When I arrived at the head of our R&D division (called DRIA*) three years ago, I decided to shift from engineering to innovation.
Our aim is to open ourselves to new partners, such as Open Labs and other industrial companies outside the automotive industry. For instance, we have common works with EADS. It helps in order to better integrate composite materials and to save weight.
We also want to integrate our customers in the loop. Usually, technology is pushed by R&D and comes then to market. What we try to do is to take in account the customers expectations, as expressed in our marketing surveys, and to evaluate which innovations in our portfolio should answer to their needs. That's why we created a small dedicated team, called UXIN (User Experience INnovation). We appointed a designer that thinks outside of the box, focused on user experience. This person helps to design services and interfaces, so that people forget the technology behind. We already have some new concepts, especially in the promising field of connectivity and smartphone integration".
Next, Marc Duval-Destin will discuss automated driving.
*Direction of Research and Automotive Innovation