Volkswagen of America changes name

In order to go with their new appearance and surroundings. Volkswagen of America has announced that they have changed their name to Volkswagen Group of America.

Executives feel that this name better suits the fact that there are five automotive brands under the umbrella of Volkswagen in the United States.

Seems to be more fitting. It's just going to take some time to get used to VGoA from now on. And historically speaking, VWoA will continue to exist.

Press Release:
AUBURN HILLS, MICH. (Dec. 12, 2007) — Volkswagen of America, Inc. announced today that it has changed its name to Volkswagen Group of America, Inc. The change will be fully effective January 1.

The new name better reflects the fact that the Volkswagen Group of America includes five distinct brands: Audi, Bentley, Bugatti, Lamborghini, and Volkswagen, as well as the related financial services functions of Audi Financial Services, Bentley Financial Services and Volkswagen Credit.

“Our company, like the entire Volkswagen Group, has grown dramatically since our formation in the United States in 1955. Our new corporate name allows our individual brands to flourish, while recognizing that we have a common support structure that gives us great strength as we face our competitors,” said Stefan Jacoby, President and Chief Executive Officer. “The new name Volkswagen Group of America reflects the much wider array of goods and services we now offer, and prepares us for even more activities in the future.”

Operating under the umbrella of Volkswagen Group of America, the Volkswagen and Audi brands will continue to provide sales and service under their names, Volkswagen of America and Audi of America.

Volkswagen Group of America, Inc. remains a wholly owned subsidiary of Volkswagen AG, which together with its subsidiaries and affiliates worldwide is now the fourth largest automobile company in the world.

Volkswagen hunting for North American factory

This has been in the rumormill for a few months now. Finally we have some inside news as to the possibility of a new VW factory in the United States. According to Automobilwoche, a German sister magazine to Automotive News. In an interview with VW production chief Jochem Heizmann, "Our scouts are looking full speed in Mexico and the United States."

Sounds pretty strong for a company that did not know if they were going to try another U.S. factory a few months ago. Insiders at VW are looking strongly at the southeastern U.S. for a plant location. VW current North American factory in Pueblo, Mexico is currently nearing on their full capacity of 450,500 units for this year. The plant currently produces the New Beetle and Jetta models. Pueblo was also the last factory still producing the original air cooled Beetle which ended production in 2003.

As part of Volkswagen's Strategy 2018. A new U.S. assembly plant would help to boost VW U.S. sales to 800,000 units a year. Up from 329,112 U.S. sales in 2006.

Volkswagen's last try at a U.S. based factory was from 1978-1988 in Westmoreland County, Pennsylvania.

Source: Automotive News

Essen 2007: Volkswagen Golf Variant Rave 270 Concept

Seems that Volkswagen is out to break all the rules saying that wagons aren't cool. Seems they are doing a pretty good job, as this is one hot little wagon.

What VW did was create a wagon that enhances the fun of the GTI and R32, while beating both with horsepower. The engine is a 2.0 Turbo derived from the GTI, with the horsepower bumped to 270hp. Followed up by the 4Motion all wheel drive system found in the R32 and a DSG transmission. 0-60 is a surprisingly quick 5.8 seconds.

The exterior has been completely redesigned. Volkswagen developed a new design line for all the add-on body parts. The bumpers, radiator grille, side skirts, taillights, headlamps, and even the mirrors were modified. This helps to set the Rave 270 apart from the crowd. The suspension was lowered 20 mm. To round out the package, 19 inch Zaragoza wheels were used.

Inside you will find a relatively stock interior. There are sport seat bearing the Volkswagen Racing "R" logo. The interior is also packed with 1,400 Watt stereo system to bump out your favorite techno music tracks. The 13 speakers are powered by three amplifiers, and 3 subwoofers. Two 12 inch monitors in the back as also supplied for visual entertainment.

The Rave 270 concept was built entirely in house at Volkswagen Individual GmbH. They have come out with some exciting concepts for the European market, and I wish we could get some of them here stateside.

Source: Volkswagen

Volkswagen builds 15 millionth Passat

Emden, GERMANY – Today, the 15 millionth Passat produced throughout the world rolled off the assembly line at Volkswagen’s Emden plant. Official DKMS ambassador Sybille Beckenbauer accepted the vehicle as a donation from Prof. Jochem Heizmann, Member of the Board of Management of Volkswagen Aktiengesellschaft, Pavel Vacek, plant manager at Emden and Peter Jacobs, Chairman of the Works Council of Emden plant.

The anniversary vehicle is a Passat Variant BlueMotion 1.9 TDI in arctic blue silver metallic with 77 kW (105 HP). The Passat is one of the most successful Volkswagen models throughout the world and also one of the most popular midsized models in Germany.

“Fifteen million Passats produced in 34 years are a fantastic achievement which everyone at the Emden plant can take pride in together with all the other members of the Passat family at plants throughout the world,” Prof. Dr. Jochem Heizmann stressed.

Plant manager Pavel Vacek added: “This round figure has a very special significance for our plant. Of the 15 million Passats produced in total, 5.9 million were made in Emden. This indicates the tremendous importance of the model as a symbol for our plant and our region."

Works Council Chairman Peter Jacobs commented: “13 plants around the globe have been involved in the Passat success story since 1973 and the model has provided work, security and income for people throughout the world. The Passat has become a flagship of the Volkswagen brand. At Emden, we are proud of the Passat and we share this success with our colleagues at plants around the world.

On the presentation of the vehicle in Emden, Sybille Beckenbauer said: “I am very pleased that Volkswagen has actively supported the charitable work of the German Bone Marrow Donor Center (DKMS) for many years. By presenting the 15 millionth Passat, Volkswagen has provided the DKMS with even more mobility, flexibility and safety. This is important for the large number of tissue typing campaigns organized by the Center for leukemia sufferers throughout Germany. Potential stem cell donors are included in the world’s largest donor database.”

The popularity of the Passat with Volkswagen customers throughout the world is underlined by the accolades received by the leading mid-sized model from specialists, journalists and customers over the past few months. In particular, the Passat BlueMotion has been awarded the coveted “Auto Environment Certificate” by the ÖKO-TREND institute; the Passat is therefore one of the most environmentally compatible automobiles of 2007.

Volkswagen up! wins Autocar's Concept Car of the Year

The Volkswagen up! and its variant the Space up! and another that will be unveiled at the Los Angeles Auto Show later this week has won the Concept Car of the Year award from Autocar magazine.

Autocar editor Charles Hallett said the up! was "a brilliant concept car – but, importantly, a concept car that will become a reality. We like to think of it as a 21st Century Beetle – a stylish car that will provide affordable motoring for all, both here and in the developing world."

VW has been pretty tight lipped about the upcoming up! variant that will be unveiled at the Los Angeles Auto Show this week. But what thing's for sure. It whould be a head turner. Look for updates later this week.

Source: Autoblog green.

VWoA announces new executive appointments & brand management restructuring.

Volkswagen of America, Inc., CEO Stefan Jacoby today announced new executive appointments and realignment of the Volkswagen brand executive management team, taking effect January 1, 2008.

Jacoby will add the title of executive vice president of the Volkswagen brand, in combination with his duties as CEO, Volkswagen of America, Inc.

The executive vice president role at Volkswagen has been held by Adrian Hallmark since November of 2005. Hallmark will transfer to corporate parent Volkswagen AG in Wolfsburg, Germany where he will lead Volkswagen sales and marketing initiatives for the Asia/ Pacific region.

Also announced was the appointment of Michael Lohscheller as executive vice president, chief financial officer for Volkswagen of America, Inc., reporting to Jacoby. Lohscheller transfers from corporate parent Volkswagen AG, where he was most recently director, Group Marketing and Sales Planning. He has been with Volkswagen AG since 2004, after holding various senior finance positions with Daimler and Mitsubishi Motors.

In addition, Falk Beil has been named executive vice president, Service & Quality, Volkswagen of America, Inc. Reporting directly to Jacoby, he has held multiple inter-disciplinary posts since joining Volkswagen AG in 1988.Jacoby also appointed the following vice presidents, both reporting directly to him, within the Volkswagen brand, taking effect immediately.

Mark Barnes has been named vice president, Customer Service. Mark has held numerous management positions at Chrysler, Hyundai and Nissan, bringing 25 years of Parts and Service experience in both national and regional operations.

M. Toscan Bennett has been named vice president, Product Marketing & Strategy. He replaces David Goggins, formerly director, Product and Marketing Strategy. Bennett brings more than twenty years of automotive brand management experience at Ferrari, Chrysler and Mitsubishi. Goggins will return to Bentley Motors headquarters in Crewe, United Kingdom where he will lead Bentley global communications.

"With these organizational changes, we have strengthened the enterprise to best meet the challenges of the dynamic American automotive marketplace," said Jacoby. "The Volkswagen Brand will continue on the path set by Adrian. We appreciate his efforts to build a solid platform for continued growth and profitability."