Creative Car Badging

I always wince when automakers engage in badge engineering, when a car is given new badges and maybe a few exterior pieces to make a different "model." As much as I would like to say that only automakers engage in badge engineering, unfortunately some car owners do the same thing.

Why do people put some wishful badges on their car? You know, like the Honda Civic owners in the United States who slap a "Type-R" badge on the trunk lid. Is it that these people think the badge will add horsepower or trick everyone into thinking their car is something it's not?

The other day I ran across one of the most creative badging jobs I've seen on a car in a while. It was on an old Dodge SRT-4, a car that posts some respectable output figures but in stock form is lacking in handling characteristics. Apparently the owner of this SRT-4 felt inclined to slap a Viper badge on this car's nose. Was it a joke? It made me laugh, but sadly I doubt it. Does the guy think the average person would think his car was a Viper? Most people know that a Viper looks like but sadly probably wouldn't recognize its badge. Or maybe the guy tries to claim he crammed a Viper's engine under the hood.

Whatever the reason, like I said it made me laugh, and hopefully it makes you laugh as well.

California Highway Patrol switching to SUVs

When you think of a highway patrol car, you instantly think Ford Crown Victoria. And usually in California Highway Patrol black n' white trim. Since the Crown Vic went out of production last year, you see a few older models out on the roads that have been slowly replaced by the Dodge Charger, Ford Taurus, or the Chevrolet Caprice (I know we haven't seen one yet either). But Ford also produces the new Explorer in a police package, and that's what the California Highway Patrol is leaning towards to replace their fleet and to keep it in the Ford family. The CHP maintains a fleet of 4,000 vehciles (give or take a few) and each year, they replace 1/3rd of that fleet with new vehicles.

Due to the ammount of gear that a trooper has to car with him or her on any given day is always increasing. And now with gear mandated by the Department of Homeland Security, the smaller patrol cars offered by the big three just won't cut it.

Of course they'll still be black and white....


Source: California Highway Patrol.

Another Pittsburgh dealer closes its doors

After 41 years serving the North Hills. Demors Linclon ceased operations as of Tuesday. Demors began business as a Lincoln Mercury dealer in 1970. However due to the loss of the Mercury brand and struggles that still exist in the auto industry caused Demors to be one of many long time dealers in the area to close their doors. McKnight Road is no stranger to automotive dealerships. Currently North Hills Toyota, Baierl Kia, and Mick's Chrysler/Dodge/Jeep all make residence on McKnight. McCrackin Ford also made its home on McKnight before closing in 2007. Their building still sits empty on one of the busiest sections of McKnight, sitting across the street from Ross Park Mall. That area seems to be struggling  for new business and a makeover as many storefronts in the Ross Towne Center is also void of many stores after Circuit City, Damon's and Roomful Express have all vacated within recent years.

But back to Demors. What does this now mean for Lincoln and Mercury vehicle owners in the North Hills? Of course any Ford dealer can service the cars with no problems. So that gives owners the option of servicing at Shults Ford in Wexford. Unfortunately, this leaves the sales gap open at a very crucial time for Ford Motor Company as it works with the Lincoln brand in redeveloping its image. Just as General Motors is doing so with Cadillac. Will we see another Lincoln dealer open in the North Hills? I certainly hope so. With the brand image that Ford is moving forward with, with Lincoln being a stand alone brand. I can see an entirely new dealership built to reflect the Lincoln image. But it would have to be north of Ross Township to better compete with other dealers. Both Cadillac and Lincoln are working to take on a more youthful buyer segment and thus the DeVille and Town Car nameplates respectively have been dropped by each brand. Hopes are to bring entirely new flagship vehicles to each brand, but both are difficult vehicles to replace. Just as dealerships are. We are sad to see Demors close, but it unfortunately is one of the necessary evils that we have to face in the auto industry.

Rumble down under

Welcome to Murray Country from Bandit Films on Vimeo.

Very cool video from our friends in Australia featuring an American car collector and his 1970 Plymouth Superbird. 

NADA responds to Chrysler's dealer announcement

As the U.S. dealer network continues to take in the loss of 789 Chrysler, Dodge & Jeep dealerships. The National Automobile Dealers Association weighs in on the truth of the matter.

Source: NADA

Today’s announcement by Chrysler that it is rejecting 789 of its Chrysler, Dodge and Jeep dealers marks a very sad day in retail automotive history.

These dealers and their more than 40,000 employees have done nothing but proudly represent the Chrysler brand through good times and bad, and today find themselves left behind as the company reorganizes itself in bankruptcy court.

While NADA understands the realities of the current marketplace, we also know that dealers didn’t cause the situation that Chrysler finds itself in today. Furthermore, we believe that these draconian dealer cuts are not only misguided but counterproductive. Fewer dealers mean less revenue for the automakers. Dealers are the manufacturer’s customer; they buy the cars and parts and even the signs in front of their dealerships.

NADA fully expects Chrysler to honor all its obligations to the affected dealers who have been nothing but good partners over the years.

NADA will continue to work aggressively on all fronts with regard to assisting these dealers during these historically challenging times.

Detroit 2008: Dodge Rampede the 2009 Ram Intro

We reported several weeks about Chrysler's plans for the Ram introduction. It involved the herding of a stampede of cattle in front of Cobo Hall using the redesigned 2009 Dodge Ram. Chrysler and the City of Detroit kept very quiet about what was going to happen. But it happened. And only Chrysler could pull it off. 115 long horn cattle along with cowboys and Sheriff Jim Press, Marshal Bob Nardelli, and Bandit Tom LaSorda made sure everything was in order.

For the first time, Chrysler execs announced that the Ram will be offered with a Hybrid option that will be "available soon" in 2010. Three new engines will be available. A new 380hp 5.7 liter V8, 310hp 4.7 liter V8 and lastly a 215hp 3.7liter V6. A six speed manual and 4 and 5 speed automatic transmissions will be available. Along with revised gear ratios of 3.21, 3.55, 3.92 or 4.10. This allows for a Ram that can go from 0-60 in 7 seconds. When properly optioned. Another first will be a light duty diesel engine due to arrive sometime in 2009 or shortly after.

An entirely new multi link coil spring rear suspension is utilized rather than the typical leaf springs. Now while this may concern those of you who do a lot of towing. Don't worry, towing capacity is not affected by the change. 1,840 pounds for payload and a whopping 9,100 pounds for towing.

There is storage a plenty in the 09 Ram's bed. The It now features an available RamBox cargo management system that places storage bins within the bed rails that are weatherproof, lockable, illuminated and drainable. Ala the Chevy Avalanche, though much larger. Ram Crew 1500 models can also be had with a pair of "store in the floor" bins that can hold up to ten cans of pop, beer or what have you. This is similar to Sto n' Go from the Caravan.

The Ram's new interior makes it easy to forget that you're driving a truck. everything is laid out right at your fingertips and very easy to use. The exterior styling is very classy for a truck. It's nice to see some sharper corners for a change rather than all the rounded bulbous looks we're seeing on many trucks.

The 2009 Dodge Ram will hit show rooms this fall.

Source: Dodge

PRESS RELEASE:

Dodge Unleashes Game-changer Into Truck Market

All-new 2009 Dodge Ram Breaks From the Herd

All-new, bold, powerful, "get-out-of-the-way" Dodge Ram design

New, aggressive "grille-forward" design

First-in-segment chrome-tipped dual exhaust styled dramatically into the rear bumper

Best-in-class aerodynamics – an estimated .422 Cd

Dodge Ram's first-ever crew cab, giving Dodge an entry into the largest and fastest-growing part of the market. Crew cab accounts for nearly 50 percent of market

New 5.7-liter HEMI® V-8 provides more horsepower (380 hp) and torque (404 lb.-ft.), with increased fuel economy (an estimated 4 percent)

Best-in-class performance: 0-60 mph in under 7 seconds

New interiors with premium seating, soft-touch materials, redesigned controls, floor console with shifter, and even more storage options

More than 35 new or improved features

Industry-first RamBox cargo management system (crew cab) includes versatile, weatherproof, lockable, illuminated and drainable storage bins built into bed rails (a total of 8.6 cubic feet of space); pickup bed divider/2-foot bed extender; and cargo rail system with four sliding, adjustable cleats
RamBox bins hold up to 10 cases of 12-ounce beverages, or other gear for work or leisure

First-in-segment "store in the floor" storage bins with removable liners, big enough for ten 12-ounce beverages and ice

First-in-segment heated and ventilated front seats

Heated rear seats also available

Heated steering wheel a first for any Dodge vehicle

First-in-segment coil-spring, multilink rear suspension fitted to a solid rear axle provides ride and handling capabilities unexpected in a pickup truck

First-in-segment live SIRIUS Backseat TV™

First-in-segment surround-sound audio system

More than 30 safety features, including standard four-wheel Anti-lock Brake System and Electronic Stability Program with Hill Start Assist and Trailer Sway Control

All-new 2009 Dodge Ram to arrive this fall

Light-duty diesel to arrive after 2009; two-mode hybrid powertrain to be offered in 2010 model year

Dodge has been building trucks since1917. Throughout its storied history, Dodge introduced a number of innovative trucks – the original "Suburban," aerodynamic Airflow-model trucks and the ultra-capable Power Wagon. But it was in 1994 that Dodge introduced a revolutionary Ram in the light-duty pickup market, with its "big rig" styling and iconic crosshair grille.

"We put a truck on the market that tripled our market share," said Ralph Gilles, Vice President – Jeep®/Truck Design Studio, Chrysler LLC. "Our design was polarizing – people loved it or hated it. But the people who loved it, bought it. They still do, because Dodge Ram continues to stand out from the herd of 'me-too' trucks."

For the redesign of its all-new, next-generation Ram, Dodge pulled out all the stops.

"Our mandate was to make a quantum leap and add even more voltage to Ram," said Scott Kunselman, Vice President – Body-on-Frame Product Team. "Our all-new 2009 Dodge Ram is a game-changer in terms of capability, convenience, craftsmanship and safety."

Capability

In addition to the new-generation 5.7-liter HEMI which produces 380 hp (283 kW) and 404 lb.-ft. (548 N·m) of torque, the all-new 2009 Dodge Ram offers a 4.7-liter V-8 providing 310 horsepower (231 kW) and 330 lb.-ft. (447 N·m) of torque, and a 3.7-liter V-6 generating 215 horsepower (160 kW) and 235 lb.-ft. (319 N·m) of torque; a six-speed manual transmission and four- and five-speed automatic transmissions; part-time and on-demand four-wheel-drive transfer cases; and 3.21, 3.55, 3.92 and 4.10 axle ratios.

Equipped with the new HEMI, the all-new 2009 Dodge Ram R/T regular-cab 4x2 model with a short bed and 4:10 gears blasts to best-in-class performance of 0-60 mph in under 7 seconds.

The all-new 2009 Dodge Ram is offered in regular cab, Quad Cab® and crew cab, with three box lengths: 8-foot (regular cab), 6-foot-4-inches (regular cab and Quad Cab), and a new-for-2009 box length of 5-foot-7-inches (crew cab). Five trim levels are available, each with a unique appearance: ST, SLT, TRX, Sport, and the top-of-the-line Laramie.

An improved frame design incorporating high-strength steel supports an all-new, first-in-segment, multi-link coil spring rear suspension that improves ride and handling characteristics without sacrificing payload (up to an estimated 1,840 pounds) and towing capability (up to an estimated 9,100 pounds).

Convenience

The all-new 2009 Dodge Ram Crew 1500 features an available first-in-segment RamBox cargo management system that provides weatherproof, lockable, illuminated and drainable storage compartments integrated into both fender sides for effortless access and convenience. Each box holds up to 4.3 cubic feet of whatever – such as five cases (120 cans) of 12-ounce beverages.

The RamBox system includes a bed divider/2-foot bed extender for oversize loads and a rail system with sliding, adjustable cleats for infinitely adjustable tie-down capability. The 2009 Dodge Ram's tailgate features a standard assist feature that reduces the effort needed to raise and close the tailgate.

Another new segment-first innovation for the 2009 Dodge Ram Crew 1500 is a pair of "store in the floor" bins with removable liners that offer even more versatile storage – large enough for ten 12-ounce beverages and ice.

There are many other convenient storage locations throughout the all-new 2009 Dodge Ram including a large upper glove box, map pockets in door panels and a configurable center console. All in all, there are nearly twice as many storage locations in the all-new 2009 Dodge Ram than were in the previous model.

Technically sophisticated, yet simple-to-navigate electronic and infotainment choices include MyGIG Multimedia Infotainment System with 30-gigabyte hard drive, navigation system, and a rear-seat DVD entertainment system available in the Quad Cab and crew cab. Also available is first-in-segment live SIRIUS Backseat TV™ and segment-first surround-sound audio.

Other premium amenities include first-in-segment heated and ventilated front seats, available heated rear seats, first-for-Dodge heated steering wheel, one-touch up/down driver and passenger windows, automatic-on headlamps and dual-zone automatic temperature control – a first for Dodge Ram.

Craftsmanship

In addition to the exterior, the all-new interior of the 2009 Dodge Ram stands out with a renewed emphasis on craftsmanship expressed in premium interior appointments including six-ring instrumentation, redesigned controls, chrome accents, premium seating with improved bolsters and two-tone upholstery. An automatic-transmission floor shifter, incorporated into a configurable center console, is available for the first time in a Dodge Ram. All 2009 Dodge Ram interiors are significantly upgraded with "soft-touch" materials that feature industry-first two-tone technology and premium fit and finish. Full-width contrasting stitching is offered on soft-touch instrument panels for Sport and Laramie models.

On the exterior, the all-new 2009 Dodge Ram features a redesigned aluminum hood with a large power bulge and a forward-canted grille, imparting a "head down, ready to charge" attitude, while front and rear bumpers wrap around each body side. The rear bumper on HEMI-equipped models is radiused over chromed dual exhaust tips – a first in light-duty pickups. Attractive 20-inch wheels are available in three styles. Sills are pulled down to cover frame rails for a premium appearance. Badges are three-dimensional, rather than decals, and are designed to stand out. The sculpted Ram's-head badge on the tailgate is 250 percent larger than the previous badge.

Safety

On the safety and security front, the all-new 2009 Dodge Ram offers more than 30 active and passive safety features, including standard front and rear side-curtain air bags with Enhanced Accident Response System, knee bolsters, seat-belt pre-tensioners, Anti-lock Brake System, BeltAlert® System, and Electronic Stability Control; and available adjustable pedals, ParkSense® Rear Park Assist and ParkView® Rear Back-up Camera.

Manufacturing

The all-new 2009 Dodge Ram will be built in two locations: Quad Cab and Ram Crew 1500 models will be built at the Warren (Mich.) Assembly Plant, and regular cab and Ram Crew 1500 models will be built at the St. Louis North Assembly Plan in Fenton, Mo.

Dodge Brand

With a U.S. market share of 6.4 percent, Dodge is Chrysler LLC's best-selling brand and the fifth largest nameplate in the U.S. automotive market. In 2006, Dodge sold more than 1.3 million vehicles in the global market. In the highly competitive truck market, Dodge has a 15 percent market share. Last year, Dodge introduced the all-new 2008 Dodge Grand Caravan with 35 new or improved features including the newest innovation, the Swivel 'n Go™ seating system. Dodge is entering key European volume segments with Nitro, Caliber and Avenger. The all-new 2009 Dodge Journey will debut this year, and will be available outside North America in both left- and right-hand drive in mid-2008. And later this year, Dodge will introduce its modern muscle car, the all-new Dodge Challenger. For the 2010 model year, Dodge will offer the all-new Dodge Ram with an advanced two-mode hybrid system.

Chrysler announces cutback in truck produttion. You're move GM

Following both General Motors and Ford, now Chrysler is going to shut down their truck plants for a while. Effective this month, Chrysler LLC is going to temporarily close their Warren, The Jefferson North Assembly and Windsor Assembly plants.

The Warren plant that assembles the Dodge Ram and Dakota pickup trucks will be closed the longest, from December 21 to February 4. Jefferson North, home of the Jeep Grand Cherokee and Commander SUVs, will close for three weeks starting January 4, 2008. That plant will also lose 911 workers, and will lose its second shift as of February 4. The Windsor plant, in Ontario, Canada, which builds the Chrysler Town & Country and Dodge Grand Caravan, will close January 14 for two weeks.

Source: Automotive News.

Say what!?! NHTSA offering prizes to police for writing tickets?

Your tax dollars at work here folks. Since the folks over at the National Highway Transportation Safety Administration apparently have nothing more important to do. They have announced their new National Law Enforcement Challenge Award. What exactly does this mean? Well the NHTSA is looking at police agency ticket counts and judging them by it.

To the point where they are taking points away if a department does not have a "no warning" policy. Bonus points can also be awarded to those creative departments that make their officers extra stealthy. This means undercover as say a tourist, Santa Claus, road workers, or my favorite a cruiser parked in the median of the highway with a dummy in seat.

Since the money to support this program is being diverted from gasoline tax revenue. What exactly is the five-O receiving? Well topping out the list of prizes are specially customized Dodge Charge and Magnum police cruisers. "Hot Pursuit" models packing Hemi V8s, cold air intakes and Borla exhaust systems.

Source: TheNewspaper.com

2008 Dodge Challenger Sneek Peek Pictures

We've posted a lot about the 2008 Dodge Challenger in the last few days, so there's not much more to go in to. So here are some new sneek peek picture fresh out of Auburn Hills. The biggest changes from the prototype are the wheels, and the lack of a cross hair grille. There is also the addition of new exhaust tips, external fuel filler, slotted disc brakes and a classic Challenger T/A style rear spoiler. Soon we should see full car shots. We can't wait!

Source: Dodge.

Dodge: 6000 Challenger orders taken

Looks like the Challenger is going to be REALLY popular. Dodge has already announced that they will build 5,000 Challengers as 2008 models. Yet 6,000 orders were taken since Monday. So it looks like Dodge is either going to have to plan for another 1,000 cars, or there will be 1,000 people that won't get their Challengers til 2009.

All 2008 Challengers will be SRT 8 models with the 6.1 Hemi V8 engine. Color choices are Silver, Black, and Hemi Orange. Hemi Orange made up over half of the 6,000 orders. Delivery is planned for Spring of 2008.

We're expecting fresh info from Dodge this week on the Challenger, so til then here are some teaser shots from the Challenger order brochure. Thanks to Allpar.com

Source: Dodge, Allpar

Chrysler: Uh oh! We screwed up.

Well it looks like the MSRP for the Dodge Challenger SRT8 was a little bit off. The Challenger ends up getting slammed with a gas guzzler tax of $2,100. That's now going to bring the price of the hot muscle car up from the $37,995 originally announced yesterday, to $40,095. Oh well. I guess that's the price you pay to play.

Chrysler could easily get rid of this if they oh, I don't know lowered the MSRP of the Challenger $2,100. But that's just me.

Source: Autoblog.com

It's a go. 2008 Dodge Challenger SRT8 pricing announced

We have anxiously awaiting the arrival of the new Challenger since we saw the Concept in Detroit in 2006, and had some time to spend with the concept again in Pittsburgh this past spring.

The look of this car is spot on. It has everything that the Mustang lacks. And now with the pricing finally announced by Chrysler for 2008. It proves to be quite a bargain too. At just under $38,000 you will score yourself a 2008 Challenger SRT8. For 08, all Challengers will be SRT8s, with V6, RTs, and over options following for the 2009 model year.

Each 2008 will be a limited edition. Available in Silver, Black, and of course the concept car's Hemi Orange. Each car will also carry the carbon fiber racing stripes on the hood. And each will be individually numbered. And all will be powered by the 6.1 liter Hemi V8.

Dodge dealers will begin accepting orders starting Monday, December 3rd. And the first cars will begin to arrive in the spring. We'll be back later, we're going to go camp out down at the Dodge Dealer...........

As an added bonus, here is the new Challenger TV commercial.

Source: Dodge

PRESS RELEASE:

Dodge Announces Pricing for All-new 2008 Challenger SRT8®

Dodge Challenger SRT8 available for $37,995

• The American muscle coupe is back, packed with modern technology and innovation


• Demand for contemporary version of iconic pony car drives Dodge to accept orders for the 2008 Challenger SRT8® beginning Dec. 3, 2007


• Introduction begins with limited-edition Dodge Challenger SRT8 models – each with numbered dash plaque


• Complete, broader Challenger lineup details and pricing still to come


• 2008 Dodge Challenger SRT8 models feature 6.1-liter HEMI® V-8 and are available in Black, Silver or HEMI Orange

Auburn Hills, Mich. – Dodge announced pricing today for the modern interpretation of the American muscle coupe. The 2008 Dodge Challenger SRT8® will arrive in showrooms next spring at a Manufacturer's Suggested Retail Price (MSRP) of $37,995 (which includes $675 destination).

Due to unprecedented demand, Dodge dealers will begin taking orders on Dec. 3 for the limited-edition 2008 Dodge Challenger SRT8 models. Each will feature a numbered dash plaque and a 6.1-liter HEMI® V-8 engine. 2008 Challenger SRT8 models will be available in Black, Silver and HEMI Orange. All will feature dual "carbon-fiber" hood stripes, harkening back to the original Dodge Challenger.

"The 2008 Dodge Challenger SRT8 offers pure American pony-car muscle," said James Press, Vice Chairman & President – Chrysler LLC. "With styling that stays true to Challenger's original heritage, an abundance of modern amenities and cutting-edge technology, the 2008 Dodge Challenger SRT8 will deliver the SRT credo of benchmark performance at a tremendous value.

"The Challenger SRT8 is only the beginning of the story, as we'll soon follow with a complete lineup of Challenger models that will offer a wide array of features and deliver outstanding value for our customers," Press added.

Customers may begin placing orders at their Dodge dealer on Monday, Dec. 3. They can expect to take delivery of their vehicle next spring.

The all-new 2008 Dodge Challenger SRT8 will be built at the Chrysler Canada Assembly Plant in Brampton, Ontario, on the same assembly line with the Dodge Charger, Charger SRT8, Magnum, Magnum SRT8, Chrysler 300 and Chrysler 300 SRT8 vehicles.

Pricing for the complete all-new Dodge Challenger lineup will be announced at a later date.

SRT performance vehicles – including the Dodge Viper SRT10, Dodge Caliber SRT4, Dodge Magnum SRT8, Dodge Charger SRT8, Chrysler 300C SRT8, Jeep® Grand Cherokee SRT8, and now, the Dodge Challenger SRT8 – are engineered by Chrysler's in-house performance organization: Street and Racing Technology.

The all-new 2008 Dodge Challenger SRT8 showcases the renowned, five key aspects of every SRT vehicle: exterior styling that resonates with the brand image; race-inspired interiors; world-class ride and handling characteristics across a broad range; benchmark braking; and standout powertrain. The all-new 2008 Dodge Challenger SRT8 will unquestionably deliver in all five areas.

Dodge Brand

With a U.S. market share of 6.4 percent, Dodge is Chrysler LLC's best-selling brand and the fifth largest nameplate in the U.S. automotive market. In 2006, Dodge sold more than 1.3 million vehicles in the global market. In the highly competitive truck market, Dodge has a 15 percent market share.

Recently, Dodge introduced the all-new 2008 Dodge Grand Caravan with 35 new or improved features including the newest innovation, the Swivel 'n Go™ seating system. Dodge is entering key European volume segments with Nitro, Caliber and Avenger. The all-new 2009 Dodge Journey will debut in 2008 calendar year, and will be available outside North America in both left- and right-hand drive in mid-2008. Also in 2008, Dodge will introduce its modern muscle car the all-new Dodge Challenger.

Head em' up! Rawhide! 2009 Dodge Ram intro plans

Word on the street in Detroit are the plans for Dodge's introduction of the new 2009 Dodge Ram. Sources say that Dodge is working with the City of Detroit to stampede a herd of cattle down Jefferson Avenue, and herd them up with the new Ram.

Chrysler LLC is no stranger to having over the top introductions at the Detroit show each year. Their biggest to date was by driving the redesigned Jeep Wrangler through the plate glass windows of Cobo Hall, ala The Blues Brothers. They also pulled a similar stunt in 1992 with the Grand Cherokee. Though they drove up the steps of Cobo Hall and then trough the window from the outside.

With Chrysler under new managment, this years Detroit show will be all the more important to impress the worlds automotive press.

Along with the Dodge Caravan, Jeep Grand Cherokee and Chrysler 300, the Ram is a cornerstone in the automaker's lineup of vehicles.

Chrysler and the City of Detroit are both keeping tight liped about this one, with good reason too. This could go down as the most incredible new vehicle introduction in history... at least until 2009.

Source: Detroit Free Press

LA Auto Show Preview: 08 Dodge Viper SRT10 ACR

It has been nearly ten years since Dodge has given us a ACR Viper. Fresh from it's debut on the cover of the most recent AutoWeek magazine, we have some preview pictures and a press release from Dodge. The ACR Viper will be officially introduced at the Los Angeles Auto Show later this month.

The engine on the ACR is not that much different from the regular Viper. When you have 600 ponies under the hood, what more could you improve on? Insted Dodge went after the suspension and body. Dodge added KW suspension racing coilovers and different roll bars for the suspension. The body received a 3 inch front air splitter and an adjustable carbon fiber rear spoiler. Topped off with light weight wheels, Michelin Pilot Sport Cup tires, and Stoptech brakes. That reduces the overall weight of the car by 40 lbs.

Should you want to loose more weight, there is the "Hard Core" package. With this packeage you loose the stereo, trunk carpet, tire inflation system, and under hood sound deadening. You also gain a lap timer in place of the stereo. This adds up to another 40 lbs to loose.

All in all, for the money (less than $100,000) you're getting one heck of car. This Viper is definately one you can take off the showroom floor and take it straight to the track.

Look for more info in the next couple of weeks.

PRESS RELEASE:

Even More Viper Venom! Dodge introduces street-legal 2008 Viper SRT10® ACR

•Dodge delivers ultimate purpose-built, street-legal track car• 2008 Dodge Viper SRT10® ACR offers reduced weight, race-ready hardware and competition tuning for optimal on-track performance• Aerodynamic improvements, racing suspension and weight savings equal unmatched performance for under $100,000

Auburn Hills, Mich. - Dodge announced today that the all-new 2008 Dodge Viper SRT10® ACR - short for American Club Racer - will make its public debut at next week's Los Angeles Auto Show.

The latest addition to Chrysler LLC's Street and Racing Technology (SRT) family of performance vehicles, the all-new, 600-horsepower 2008 Dodge Viper SRT10 ACR is a street-legal Viper engineered to dominate on the race track. Because it is street legal, diehard Viper and track enthusiasts can drive their car to the race track, run it at speed on the track, and then drive it home.

"With the all-new 2008 Dodge Viper SRT10 ACR, SRT has taken the ultimate American sports car and injected it with an extra dose of racing DNA," said Mike Accavitti, Director - Dodge Brand and SRT Marketing and Communications, Chrysler LLC. "With the Viper SRT10 as the starting point, SRT engineered a combination of reduced weight, race-tuned suspension and aerodynamic improvements to create the ultimate Viper for the street and track."

Derived from the all-new 2008 Dodge Viper SRT10, the heart and soul of the all-new 2008 Viper SRT10 ACR is SRT's new 8.4-liter aluminum V-10 engine that produces 600 horsepower and 560 lb.-ft. of torque.

The 2008 Dodge Viper SRT10 ACR stays true to the five key aspects of SRT: standout powertrain, bold exterior styling, race-inspired interior, benchmark braking, and world-class ride and handling characteristics across a dynamic range.

Bold Exterior Styling
The 2008 Dodge Viper SRT10 ACR exterior styling cues offer not only bold aesthetics but functional benefits on the track. These include a variable geometry "fanged" front splitter, an adjustable rear wing sculpted by CFD (Computational Fluid Dynamics), and optimized front dive planes. These new aerodynamic devices are formed in high-performance autoclaved carbonfiber. By using both unidirectional and woven laminates, the aero equipment is optimized for the minimum possible weight.

The splitter and dive planes feature a clear coated carbonfiber weave on all Viper SRT10 ACR models.

The front splitter includes three removable rub strips that provide protection and wear resistance. Supported by stainless steel tension cables, the splitter is designed to absorb the energy from minor upward deflections.

The Dodge Viper SRT10 ACR aerodynamics are tuned and balanced to maximize downforce and provide increased levels of lateral grip. Each Viper SRT10 ACR also includes a track extension that replaces the center splitter rub strip and fills out the fanged splitter scallop for closed-circuit events. The aerodynamic effect of the track extension is a reduction in overall drag and an increase in front downforce of nearly one third.

The front fog lamps have been deleted and replaced with lightweight filler panels.

The 2008 Viper SRT10 ACR features a signature two-tone paint scheme with a black center section. An optional driver's stripe is available on a two-tone Viper Red or a Viper Black ACR. The driver's stripe also features a sewn leather accent on the steering wheel. A clearcoated exposed weave is featured on the rear carbonfiber wing of all two-tone and driver's stripe Viper SRT10 ACR models.

A standard Viper SRT10 monotone paint scheme is also available featuring a body color rear wing and dual painted Viper stripes.

The 2008 Dodge Viper SRT10 ACR is available in five colors: Viper Red, Viper Black, Viper Violet, Viper Bright Blue Metallic, and Viper Very Orange.

Lightweight forged aluminum Sidewinder wheels are painted gloss black to complete the one-of-a-kind exterior styling.

Race-inspired Interior
Based on the 2008 Viper SRT10 interior, the Viper SRT10 ACR goes a step further to satisfy what racers want: the least weight possible. An optional "Hard Core" package offers maximum weight savings by deleting the audio system, underhood silencer pad, trunk carpet and tire inflator. The radio is replaced by a lightweight cover that can be configured to mount the included lap timer. The door speakers are replaced by lightweight carbonfiber panels. The Hard Core package offers a 40 lb. weight savings and provides ultimate street legal race-ready performance.

World-class Ride and Handling
The all-new 2008 Dodge Viper SRT10 ACR is specifically modified and tuned for track performance. The ACR suspension includes coil-over racing dampers from KW Suspensions that are adjustable for damping and ride height. The shocks are two-way adjustable without removing the wheels - a timesaver on the track - and they include a large range for compression and rebound. The KW dampers and forks are machined from solid aluminum billet, feature spherical bearing mounts, and are optimized to minimize weight and maximize performance.

The 2008 Dodge Viper SRT10 ACR features a new front stabilizer bar for increased roll-stiffness.

Lightweight forged aluminum Sidewinder wheels are optimized by using Finite Element Analysis to achieve a lower rotating unsprung mass. Finished in gloss black paint, they wear Michelin Pilot Sport Cup DOT-approved (street legal) race tires, providing enhanced grip on the track.

Track performance is maximized in the 2008 Dodge Viper SRT10 ACR via several weight-savings initiatives. The savings were achieved with the Michelin Pilot Sport Cup Tires, Sidewinder lightweight wheels, and StopTech brake rotors. With the aerodynamic and suspension elements, the 2008 Dodge Viper SRT10 ACR is 40 pounds lighter than the Viper SRT10 coupe. The optional Hard Core package further reduces the weight by another 40 pounds, for a total weight savings of 80 pounds.

Benchmark Braking
The Viper SRT10 benchmark brakes are taken to the next level in the 2008 Dodge Viper SRT10 ACR. StopTech two-piece, slotted, lightweight rotors combine with the Viper SRT10's Brembo calipers to reduce rotating inertia and unsprung mass, improve brake cooling, and significantly reduce fade even under extreme conditions. The StopTech rotors feature a patented curved-fin design, a key element in improving brake cooling. The StopTech brake rotors combined with the Michelin Pilot Sport Cup Tires and Sidewinder lightweight wheels combine to reduce 60 pounds of unsprung, rotating mass. The 2008 Dodge SRT10 Viper ACR stops from 60 mph in less than 100 feet.


Standout Powertrain
The 2008 Dodge Viper SRT10 ACR utilizes the Viper SRT10's new 8.4-liter aluminum V-10 engine that produces a ground-shaking 600 horsepower and tire-smoking 560 lb.-ft. of torque. It features a deep-skirted V10 aluminum engine block, cylinder heads equipped with Computer Numerically Controlled (CNC)-shaped combustion chambers, large valves and Variable Valve Timing (VVT). VVT Electronically adjusts when the exhaust valves are open and closed according to engine speed and load, allowing the engine to "breathe" cleaner and more efficiently.


The two-piece intake manifold combines cast aluminum lower with smooth runners for better air flow, bolted to a die-cast aluminum upper plenum. A revised air-cleaner box with a low-restriction filter sends air through a dual electronic throttle control into the intake module.


The air-fuel mixture in the cylinders is ignited by platinum-tip spark plugs fired by individual plug coils mounted on the cylinder-head covers.


Within the cylinders, pistons are equipped with large-diameter floating pins with bronze bushings for high-load capability. Forged powder-metal connecting rods are secured with aircraft-quality fasteners for increased fatigue strength.


Engine lubrication is managed by the large oil pump and a swinging oil pickup adapted from Viper competition engines, to ensure proper oil pressure in high-rpm and hard cornering conditions.


The 2008 Dodge Viper SRT10 ACR sports the latest evolution of the Tremec T56 six-speed manual transmission known as the TR6060. Power is transmitted to the rear wheels via a GKN ViscoLok speed-sensing limited-slip differential.


Manufacturing
The 2008 Dodge Viper SRT10 ACR will be hand built at the Conner Avenue Assembly Plant in Detroit.


The 2008 Dodge Viper SRT10 ACR will arrive in showrooms in the second quarter of 2008 at a Manufacturer's Suggested Retail Price (MSRP) of less than $100,000. Complete pricing information will be released at a later date.

Street and Racing Technology
SRT creates some of Chrysler LLC's boldest, most distinctive products by single-mindedly following its core vision: Deliver benchmark performance at the lowest price, and deliver it with absolute integrity and credibility.


Every SRT vehicle showcases five key aspects: Exterior styling that resonates with the brand image; race-inspired interiors; world-class ride and handling characteristics across a dynamic range; benchmark braking and standout powertrain.


Source: Autoblog.com, Dodge

Chrysler ready to slash products from vehicle line up.

Chrysler LLC is preparing to cut many redundant vehicles from their portfolio. On October 10th, Jim Press, Chrysler's c0-president acknowledged that there is a product problem at Chrysler. Vehicles on the chopping block include:

Chrysler Aspen
Chrysler Pacifica(finally)
Chrysler Sebring
Dodge Durango
Dodge Magnum
Jeep Commander
and the Jeep Compass.

"We have models that overlap, where we've got two ro three vehicles that serve the same market segment or maybe the same customer, and we actually compete with each other to some extent. That's not very efficient." Press said at an annual meeting for dealers in Las Vegas.

New management at Chrysler is conducting a product review geared at aligning each of the three brands to match certain characteristics that they have set up. This will mean cuts and a speed up on re-engineered vehicles. Hopefully some new and fresh products in the line up.

Chrysler is also going to begin looking at their dealer network. Which is a combination of stores that are all three brands, and some with just two or one brand.

Chrysler is also seeking to become a worldwide power in the automotive world. They are right now a "North American" company, and that is no longer working. Bob Nardelli, Chrysler chairman, was quoted saying.

Chrysler I think is finally on their way to getting turned around in the US market. Hopefull these cuts, re-engineered , and hopefully fresh products will work.

Source: Automotive News

Mr.Norm Strikes Again!

In the 1960s and early 1970s there were special dealers in the automotive industry who epitomized the spirit of high performance. Cheverolet had Yenko, Nickey, Baldwin, Gibb and Dana. Ford had Tasca; Pontiac had Royal, Knafel and Packer. The Mopar guys had Mr. Norm’s Grand Spaulding Dodge.

Norm Krauss revolutionized how high-performance cars were sold, and went so far as to create his own prototype 383 Dart GTS and the now famous M-Code 440 Dart, both eventually made it into regular Chrysler production.

Well, Mr. Norm is back and is offering a repeat of the golden days with the finest 21st century parts and accessories. However, the new Mr. Norm Mopars exceed the performance of the originals in every way. Each vehicle has its own production number and comes with a build book, production sheet and build order, and is delivered by Mr. Norm himself, just as he did back in the day. These new 1968 Darts are powered by a 528 cubic inch Hemi putting out 725 HP! It will also have 17" wheels and disc brakes all around.

Production will be limited to just 40 cars. Mr. Norm’s GSS Hemi Darts are capable of 10-second quarter-mile times. For more information, call 847-838-8749