Showing posts with label Chevrolet. Show all posts
Showing posts with label Chevrolet. Show all posts

Monday, January 14, 2013

2014 Corvette Stingray specs


Here's the preliminary specs on the new C7 Corvette. 

Source: General Motors

2014 Chevrolet Corvette Stingray Preliminary Specifications

Overview
Model:
2014 Chevrolet Corvette Stingray
Body styles / driveline:
2-door hatchback coupe with removable roof panel; rear-wheel drive
Construction:
composite and carbon-fiber body panels, hydroformed aluminum frame with aluminum and magnesium structural and chassis components
Manufacturing location:
Bowling Green, Ky.

Engine

LT1 6.2L V-8
Displacement (cu in / cc):
376 / 6162
Bore & stroke (in / mm):
4.06 x 3.62 / 103.25 x 92
Block material:
cast aluminum
Cylinder head material:
cast aluminum
Valvetrain:
overhead valve, two valves per cylinder
Fuel delivery:
direct injection
Compression ratio:
11.5:1
Horsepower / kW:
450 / 335 (est.)
Torque (lb-ft / Nm):
450 / 610 (est.)

Transmissions
Type:
seven-speed manual with Active Rev Match
six-speed paddle-shift automatic

Chassis / Suspension
Front:
short/long arm (SLA) double wishbone, cast aluminum upper and lower control arms, transverse-mounted composite spring, monotube shock absorber
Rear:
short/long arm (SLA) double wishbone, cast aluminum upper and lower control arms, transverse-mounted composite spring, monotube shock absorber
Active handling:
Magnetic Selective Ride Control (avail. with Z51)
Traction control:
StabiliTrak, electronic stability control

Brakes
Type:
front and rear power-assisted discs with four-piston fixed front and rear calipers (slotted rotors with Z51)
Rotor diameter (in / mm):
front: 12.6 / 320 (13.6 / 345 with Z51)
rear: 13.3 / 338

Wheels / Tires
Wheel size:
front: 18-inch x 8.5-inch (Stingray)
front: 19-inch x 8.5-inch (with Z51)
rear: 19-inch x 10-inch (Stingray)
rear: 20-inch x 10-inch (with Z51)
Tires:
Michelin Pilot Super Sport run-flat
front: P245/40R18 (Stingray)
front: P245/35R19(with Z51)
rear: P285/35R19 (Stingray)
rear: P285/30R20(with Z51)

Dimensions
Exterior
Wheelbase (in / mm):
106.7 / 2710
Overall length (in / mm):
177 / 4495
Overall width (in / mm):
73.9 / 1877
Overall height (in / mm):
48.6 / 1235
Weight distribution (% front / rear):
50 / 50

2014 Corvette Stingray details

Here's all the details you wanted to know about the new 2014 Corvette Stingray. This will be the first of several posts we'll have dedicated to the C7. Right now, the base Stingray will have an estimated 450 horse power with 450 lb. ft of torque. No word yet on a new Z06 or ZR1. However, expect those numbers to be significantly higher.

Most impressive on the new C7 will be the extensive use of carbon fiber for body panels and interior pieces. Even more impressive is the use of magnesium for other pieces like the seat frames.  Rather than the conventional 6 speed we have seen in the Corvette for the last three generations. The C7 will come with an all new 7 speed manual. This new transmission is automatically controlled to match engine speeds and anticipates gear changes. This is supposed to make even a novice manual driver seem like a pro. An optional 6 speed automatic with paddle shifters will also be available.

Matted to this new transmission will be a 6.2 liter LT1 V8. Fuel mileage hasn't been released yet, but Chevrolet promises to exceed the 26 mpg the current C6 is rated at.

Source: GM

Press Release:

Return of the Stingray: The 2014 Chevrolet Corvette

DETROIT – Chevrolet is redefining modern performance with today’s debut of the all-new Corvette Stingray. And only a Corvette with the perfect balance of technology, design and performance can wear the iconic Stingray designation.

The 2014 Corvette Stingray is the most powerful standard model ever, with an estimated 450 horsepower (335 kW) and 450 lb.-ft. of torque (610 Nm). It is also the most capable standard model ever, able to accelerate from 0-60 in less than four seconds and achieve more than 1g in cornering grip. It is expected to be the most fuel-efficient Corvette, exceeding the EPA-estimated 26 mpg of the current model.

“Like the ’63 Sting Ray, the best Corvettes embodied performance leadership, delivering cutting-edge technologies, breathtaking design and awe-inspiring driving experiences,” said General Motors North America President Mark Reuss. “The all-new Corvette goes farther than ever, thanks to today’s advancements in design, technology and engineering.”

The all-new Corvette Stingray shares only two parts with the previous generation Corvette. It incorporates an all-new frame structure and chassis, a new powertrain and supporting technologies, as well as completely new exterior and interior designs. Highlights include:
·         An interior that includes real carbon fiber, aluminum and hand-wrapped leather materials, two new seat choices – each featuring a lightweight magnesium frame for exceptional support – and dual eight-inch configurable driver/infotainment screens
·         Advanced driver technologies, including a five-position Drive Mode Selector that tailors 12 vehicle attributes to the fit the driver’s environment and a new seven-speed manual transmission with Active Rev Matching that anticipates gear selections and matches engine speed for perfect shifts every time
·         An all-new 6.2L LT1 V-8 engine combines advanced technologies, including direct injection, Active Fuel Management, continuously variable valve timing and an advanced combustion system that delivers more power while using less fuel
·         Lightweight materials, including a carbon fiber hood and removable roof panel; composite fenders, doors and rear quarter panels; carbon-nano composite underbody panels and a new aluminum frame help shift weight rearward for an optimal 50/50 weight balance that supports a world-class power-to-weight ratio
·         A sculptured exterior features advanced high-intensity discharge and light-emitting diode lighting and racing-proven aerodynamics that balance low drag for efficiency and performance elements for improved stability and track capability
·         Track-capable Z51 Performance Package including: an electronic limited-slip differential, dry-sump oiling system, integral brake, differential and transmission cooling, as well as a unique aero package that further improves high-speed stability.

“Stingray is one of the hallowed names in automotive history,” said Ed Welburn, GM vice president of global design. “We knew we couldn’t use the Stingray name unless the new car truly lived up to the legacy. The result is a new Corvette Stingray that breaks from tradition, while remaining instantly recognizable as a Corvette the world over.”

The new Corvette Stingray will be built at GM’s Bowling Green, Ky., assembly plant, which underwent a $131-million upgrade, including approximately $52 million for a new body shop to manufacture the aluminum frame in-house for the first time.  

“We believe the Corvette represents the future of modern performance cars because it delivers more power, more driving excitement and better fuel efficiency,” said Tadge Juechter, Corvette chief engineer. “The result is better performance by every measure. The 2014 Corvette delivers the fastest acceleration, the most cornering grip, the most track capability, the best braking performance and what we expect to be the best fuel economy ever for a standard Corvette.”

The 2014 Corvette Stingray coupe goes on sale in the third quarter of 2013.

Founded in 1911 in Detroit, Chevroletis now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

Sunday, January 13, 2013

Here it is! The 2014 Chevrolet Corvette Stingray.

We'll post up all the glorious details in the morning. But for right now, here is the all new 7 generation Chevrolet Corvette!













Photo source: General Motors.

Tuesday, October 30, 2012

Spotted: Cadillac ELR!


It's not too often here in Pittsburgh Pennsylvania that we get the opportunity to see a new car from Detroit being tested in full camo. In Michigan, especially around Detroit it's even a rare sight. But today one of our readers spotted what has been confirmed as a Cadillac ELR being tested. What is the ELR? Well, it's going to be Cadillac's electric hybrid like the Volt. Based on the Cadillac Converj concept. And mechanically, it's going to be essentially the same as the Volt. "T" shaped lithium ion battery with full electric main drive and an extended range gasoline motor. A big Thanks to eagle eyed reader Kevin Kurtz for snapping these shots.




Tuesday, May 29, 2012

California Highway Patrol switching to SUVs

When you think of a highway patrol car, you instantly think Ford Crown Victoria. And usually in California Highway Patrol black n' white trim. Since the Crown Vic went out of production last year, you see a few older models out on the roads that have been slowly replaced by the Dodge Charger, Ford Taurus, or the Chevrolet Caprice (I know we haven't seen one yet either). But Ford also produces the new Explorer in a police package, and that's what the California Highway Patrol is leaning towards to replace their fleet and to keep it in the Ford family. The CHP maintains a fleet of 4,000 vehciles (give or take a few) and each year, they replace 1/3rd of that fleet with new vehicles.

Due to the ammount of gear that a trooper has to car with him or her on any given day is always increasing. And now with gear mandated by the Department of Homeland Security, the smaller patrol cars offered by the big three just won't cut it.

Of course they'll still be black and white....


Source: California Highway Patrol.

Tuesday, January 31, 2012

Picks from the Pittsburgh World of Wheels: Round 2

Fritz Holzer from RPM Hot Rods showed his 1954 GMC pickup which made its debut at the show. It's refreshing to see a GMC as opposed to the more common Chevrolet trucks of this vintage. This truck oozes cool.










Your fearless editor, Albert Heiles showed his 1959 VW Herbie the Love Bug. A rarity at any show, this car is car number 6 and was used in the filming of The Love Bug and its sequel Herbie Rides Again.










No ISCA show is complete without at least one 1970s show car. This big block 1968 Corvette is a former championship winning car from 1972. Aside from one repaint a few years ago, this car is exactly how it was built. Complete with the fat McCreary tires, black and white Sony TV, and the wild flip nose front end. This one was originally built by show car builder Jerry Roman. 

Picks from the Pittsburgh World of Wheels: Round 1

This past weekend saw the 51st annual Pittsburgh World of Wheels come to town. I spent the weekend at the show as I had a car entered so I had the opportunity to spend a LOT of time looking at all the eye candy on display. Here's some of my choices of cars and trucks that were on display.

This 1965 Corvette was shown by Ron Champe. This car was a retirement project that took over two years to complete.












Bob Liberatore brought out this awesome 1963 Ford Galaxie 500 light weight replica. Gotta love the old factory racers and this one had all the looks, plus the punch thanks to a motor from Ford Racing. Bob had the 64 hooked up via a tow bar to his equally nice 64 Galaxie convertible. 


























Atomic Orange is one of my favorite recent GM colors, it's also a favorite of Jim McGruder from Ohio. He brought his mildly customized 2007 Corvette which is themed around Orange Crush soda.










Here's another food themed entry. This 1955 Chevy Pickup owned by Gary & Flo Garman of Mt. Wolf, PA. Called Home Grown. The color theme of this tasty ride is watermelon. And interesting touch is the slight patina purposely placed on a few raised edges and the tail gate. And you have to love the watermelon shaped and painted air cleaner cover. 






Tammy Rayof Dahlonega, GA brought the 2011 Ridler Award winning 1933 Ford Phaeton to Pittsburgh. It's hard to hide that this is a Chip Foose designed hot rod. This one will be back in Detroit in a few weeks to defend it's title.










Dennis Mascari, owner of Mascari Auto Body brought two cars from his collection to the show. This 1957 Chevy Nomad carries factory fuel injection and genuine Corvette knockoff wheels.











Thursday, January 12, 2012

An anniversary with a bang! Chevy announces 60th Anniversary Corvette

2013 marks the 60th anniversary of the Chevrolet Corvette, America's most loved sports car. Since 1978, Chevrolet has marked significant milestones for the Corvette. And for 2013, a new special edition will join those ranks. The 2013 Corvette 427 collector edition convertible will hit showrooms later this year when the 2013 model and final year of the "C6" Corvette goes in to production. However all 2013 Corvettes will be marked and badged as 60th Anniversary Corvettes, but there will be a separate 60th Anniversary Edition.

If you can't wait until then, you can head out to the Barrett-Jackson auction in Scottsdale, AZ next weekend and bid for your chance to own the first one when the car makes it's public debut.

For the 427 collector edition, Chevrolet is blending elements of the Z06 and ZR1 in to one car and it will also mark the fastest convertible in Corvette history. It hasn't been announced exactly how many Chevy plans to build, but it will likely be a couple thousand.

Outside, the car will receive a carbon fiber hood, fenders, and floor boards as well as a carbon fiber front splitter. Several wheel choices will be available in 19 inch front and 20 inch rears.  

Performance wise, the car will carry the 7 liter, 427 cubic inch LS7 used in the Z06. This motor will have 505 horse power with 470 lb. ft. of torque and will be backed by a 6 speed manual transmission. No automatic trans will be available, even as an option. All anniversary edition cars will be painted Arctic White  with a Blue Diamond leather interior featuring suede accents. Convertible models will have a blue top. And  anniversary edition cars will have special badging and embroidery and a special stripe package.

Pricing for the 2013 Corvettes has not been announced yet, but the first 427 Collector Edition can be yours when it rolls across the auction block at the Barrett-Jackson Auction Saturday, January 21st with all proceeds from the sale going to Drive to End Hunger food relief program.


Source & Photos: General Motors/Chevrolet.

Official press release:

DETROIT – Chevrolet today unveiled the 2013 Corvette 427 Convertible Collector Edition – the fastest, most capable convertible in Corvette’s history – as well as a 60th Anniversary Package that will be available on all 2013 Corvette models.

“The 2013 model year will be historic for Corvette, marking its 60th Anniversary and the final year for the current ‘C6’ generation,” said Chris Perry, vice president, Global Marketing and Strategy for Chevrolet. “We couldn’t think of a more fitting way to celebrate these milestones than bringing back one of the most-coveted combinations in the brand’s history – the Corvette convertible and a 427 cubic-inch engine.”
The 60th Anniversary Package and 427 Convertible will make their public debut at the Barrett Jackson collector car auction in Scottsdale, Ariz., on Jan 21, and will arrive at U.S. Chevrolet dealers early this summer.

Corvette 427 Convertible Collector Edition
The Corvette 427 Convertible blends elements of the Z06 and ZR1 models to create the fastest and most-capable convertible in Corvette’s history.

Its heart is the 427-cubic-inch (7.0L) LS7 engine from the Corvette Z06. Rated at 505 horsepower (377 kW) and 470 lb.-ft. of torque (637 Nm), it is the most powerful engine ever installed in a production Corvette convertible – and, like the Z06, the 427 Convertible is only available with a six-speed manual transmission.

The LS7 was co-developed with the Corvette Le Mans-winning GT1 engine and features lightweight titanium connecting rods and intake valves, as well as racing-inspired high-flow cylinder heads and a dry-sump oiling system. It is assembled by hand at GM’s Performance Build Center, where customers who purchase the 427 Convertible Collector Edition can purchase the Corvette Build Experience option and assemble the engine that will power their new car.

Supporting performance elements in the Corvette 427 Convertible include the driveline and rear axle system from the Corvette Z06, a rear-mounted battery and standard Magnetic Selective Ride Control. The standard 19-inch front and 20-inch rear wheels are wrapped in ZR1-style Michelin PS2 tires. Lightweight machine-face Cup wheels – introduced on the 2012 Corvette Z06 with Z07 and Corvette ZR1 with PDE performance packages – come standard and include unique gray-painted pockets. Black Cup wheels or chrome ZR1-style wheels are also available.

The 427 Convertible also features several carbon-fiber components that help reduce weight, including:
  • Carbon fiber raised hood (introduced on the 2011 Z06 Carbon Edition)
  • Carbon fiber Z06-style fenders
  • Carbon fiber floor panels
  • The “CFZ” carbon fiber front splitter and rocker panels are optional on the 427 Convertible, and included with the 60th Anniversary package
The weight reduction brings the 427 Convertible’s curb weight to 3,355 pounds (1,522 kg). Combined with its 505-horsepower LS7 engine, it gives the 427 Convertible a power-to-weight ratio of 6.64 – or one horsepower for every 6.64 pounds of vehicle mass. That’s better than:
  • Porsche 911 Turbo S Cabriolet – 6.90
  • Audi R8 5.2 RSI Spyder – 7.58
  • Aston Martin DBS Volante Convertible – 7.82
  • Ferrari California Convertible – 8.31
The combination of low mass and high output will make the 427 Convertible one of the fastest convertibles in the world, delivering estimated 0-60 performance of 3.8 seconds, quarter-mile performance of 11.8 seconds, lateral acceleration of 1.04 g and a top speed of more than 190 mph.

The 427 Convertible is available in 2LT, 3LT and 4LT trim levels and will carry a unique vehicle identification number sequence, similar to the Corvette ZR1.

Corvette 60th Anniversary Package
All 2013 Corvette models, including the 427 Convertible, will be available with a 60th Anniversary Package, featuring an Arctic White exterior with a Blue Diamond leather-wrapped interior with suede accents. Convertible models will have a blue top.

Additional content includes a ZR1-style rear spoiler, special badging, gray-painted brake calipers and the “60th” logo on the wheel center caps, steering wheel and seat headrests. An optional graphics package adds full-length racing stripes in Pearl Silver Blue, including a tonal stripe stitched into the convertible top, extending the graphic theme over the roof.

For 2013, all Corvettes will feature 60th Anniversary badges on the fascias and the “waterfall” panel on convertible models, as well as 60th logos in the instrument panel gauge cluster and on the sill plates.

Charity Auction at Barrett-Jackson Scottsdale
The first Corvette 427 Convertible offered to the public will go to the highest bidder at the Barrett-Jackson Scottsdale collector car auction, on Saturday, Jan. 21. Proceeds from the sale will benefit the Drive to End Hunger food relief program.

Chevrolet and Hendrick Motorsports are teaming up for the auction, including Hendrick team driver and four-time NASCAR Sprint Cup Champion Jeff Gordon. Team owner Rick Hendrick helped launch the Drive to End Hunger program with AARP and the AARP Foundation.

The Drive to End Hunger is part of a multi-year sponsorship for Gordon’s No. 24 Chevrolet. It calls on racing fans, corporations and charitable organizations to raise money, build awareness, and engage Americans who face the threat of hunger.

A legacy of 427-powered Corvettes
Early 427-powered Corvettes, particularly convertibles, offered from 1966 to 1969 are some of the most-coveted and collectable Corvettes ever produced.

The first 427-powered Corvette rolled off the assembly line for the 1966 model year. Two performance levels of the 427 were initially offered – an “L30” version rated at 390 horsepower and the “L72,” which cranked out 425 horsepower. Both were rated at 460 lb-ft. of torque.

The range of 427 engines grew in 1967, with the addition of the “L71” and “L88” options. The L71 added a unique triple-carburetor induction system that helped boost output to 435 horsepower. Known to collectors as “427/435” cars, these ’67 models – especially the convertibles – are especially sought-after collector cars.

The “L88” delivered 430-horsepower (with a single four-barrel carburetor) thanks to racing-tuned aluminum heads. Intended for customers who would immediately transform their new Corvette into a race car, the L88 was installed in just 216 production Corvettes between 1967 and 1969.

In 1969, a special “L89” 427 engine combined the L71’s induction system with the L88’s aluminum heads, offering maximum horsepower with an approximately 100-pound weight advantage over the standard iron heads. Also in 1969, Chevrolet built two “ZL1” 427 Corvette coupes. The ZL1 engine was essentially an all-aluminum version of the L88, with the aluminum cylinder block and heads offering a tremendous weight advantage for racing. More of the engines were sold as crate engines to racers.

By 1970, the big-block engine grew to 454 cubic inches, just as the trend in high-compression, high-performance engines was beginning to wane. The four-year run of 427 Corvettes was already established as the golden era of performance

Commemorative Collector Edition and Anniversary Edition models
Rare and low-production examples of the Corvette have been around since its 1953 introduction, but Chevrolet didn’t begin building commemorative models until 1978, when the 25th Anniversary model – also known as the Silver Anniversary Corvette – was offered. The Corvette was in its third generation then and at the close of that epoch in 1982, a Collectors Edition was offered, as well.

Those special models launched what has become a tradition for the Chevrolet Corvette, which has offered milestone anniversary and generational collector-edition models ever since. The 2013 Corvette 427 Convertible represents the first time a Collector Edition and Anniversary Edition are being offered in the same year – and available on the same car.

Wednesday, January 11, 2012

Another significant 1953 Corvette to be auctioned in Scottsdale

I had mentioned earlier this week about Russo & Steele auctioning off the famed Noland Adams 1953 Chevrolet Corvette here. However, I think I may have found a slightly more significant 53 Vette that will be auctioned by RM auctions the same weekend.

Up for auction is 1953 Corvette #5. This is one of the earliest known Corvettes in existence, and carries quite an interesting history. This car was one of the first three Corvettes to be sold to the public. Before it was sold though, the story goes that Harley Earl. GM's head of styling paraded this car around Detroit to some Ford dealers and even drove it to Ford's engineering department. Perhaps in all in a good natured, "Beat you to the punch" moment. After that, Corvette #5 was shipped to Philadelphia, PA to show to prospective Chevrolet dealers and to be reviewed by 3 time Indy 500 winner Mauri Rose who would report back to GM what needed to be updated to improve build quality on later Corvettes.

Shortly after, Crawford Greenewalt purchased Corvette #5 from Wilmington, Delaware’s Diver Chevrolet as a gift to his wife. Greenwalt at the time was chief chemical engineer and president of DuPont. The car then passed through many owners before being restored from 1997 through 2003 to be unveiled for the Corvette's 50th Anniversary. During that time, Corvette #5 was restored to NCRS "Top Flight" specifications. Included with the sale are copies of many internal GM documents verifying the car's history as well as the expected documentation that would accompany a car of this quality.


Barrett-Jackson auctioned off an even earlier example, Corvette #3, which for all technical purposes was the first Corvette sold to the public for $1 million dollars in 2006. RM's estimate, may just be a little on the light  side at $450,000-$650,000.  But who knows. Different auction company, different buyers. This is another we'll be watching for sure next weekend.

Source: RM Auctions


Monday, January 9, 2012

Scottsdale 2012: Russo & Steele 1953 Corvette

The 1953 Corvette might not have been a performance power house, but it laid the ground work for what would become one of Chevrolet's  longest running nameplates. The 1953 Corvette pictured here, may just be the finest example in the world of a first year vette. This car, #284 of 300 is owned by famed Corvette collector and researcher Noland Adams. He purchased this Corvette used in 1955 and under his ownership, treated the car to a 10 year long frame off restoration that was completed in 1999. Documenting every step of the process. And his efforts awarded him also Adams' 53 earned the Bloomington Gold Award, NCRS Top Flight, NCRS Performance Verification Awards, and the NCRS Duntov Mark of Excellence Award with a score of 99.8%, very impressive. Adams' 53 was also the basis for the U.S. Postal Service's Corvette stamp issued in 2003 for the Corvette's 50th anniversary.

Now in time for the Corvette's 60th anniversary in 2013 you can have the world's best 1953 Corvette in your collection. This car will be auctioned by Russo and Steel in Scottsdale, Az  January 18th through the 22nd.


Source & Photos: Russo and Steele

Friday, September 16, 2011

What's the Best Chevrolet of all time?

As part of Chevy's centennial this year, the fine folks over at GM created an online contest to pick the best car out of Chevrolet's 100 year line up. Cars like the 53 and 63 Corvettes, 57 Bel Air, 69 Camaro, 70 Chevelle SS, the 1912 Classic Six, 09 ZR1, and even the 2011 Volt and a handful of others were all up for voting over the last few weeks with the winners heading to next round. By the time it was all said and done, the Chevy fans, chose the 1969 Chevrolet Camaro is the Best Chevrolet of all time. The Camaro won with an astounding 25,000+ votes. 2nd place was the 1970 Chevelle SS with only 18,000 votes.

Source: Chevrolet, General Motors

Monday, September 12, 2011

Little known history of the Chevrolet Bowtie.

Some automotive brands are pretty clear about how their corporate logos have come about. Ford, Chrysler, Volkswagen, Porsche and Ferrari all come to mind. One that's not well known, but also shrouded with a bit of mystery is the bowtie logo of GM's Chevrolet division.

Several stories have emerged as to how the now famous logo originated. One from Billy Durant's daughter who says that it originated from her father's imagination one night at dinner. Another from Durant's widow saying that her husband found a similar logo while reading a newspaper while on vacation in 1912. Others say it is a stylized version of the Swiss flag cross as Louis Chevrolet was born in Sweeden.

The official origin from General Motors is that Billy Durant saw the logo as part of the pattern on some wallpaper in a Paris hotel that he would tear down and return to Detroit with in 1908. The earliest known use of the the bowtie logo dates to 1913. So who's to say which one is the true meaning behind the bowtie? Durant passed away in 1947, so the answer has certainly gone to the grave at this point. But there is no denying that it ended up being the right choice as now, 100 years later the Chevrolet brand is still in business making cars.

Press Release:

DETROIT, Sept. 2, 2011 /PRNewswire/ -- Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came to be synonymous with the brand is open to wide interpretation.

Durant's version of how the logo came into existence is well known. The long-accepted story, confirmed by Durant himself, was that it was inspired by the wallpaper design in a Parisian hotel.

According to The Chevrolet Story of 1961, an official company publication issued in celebration of Chevrolet's 50th anniversary:

"It originated in Durant's imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the wallpaper and kept it to show friends, with the thought that it would make a good nameplate for a car."

However, conflicting accounts have emerged, each of which is plausible enough to deepen the mystery and suggest it may never be solved. Two of the alternate origins come from within the Durant family itself.

In 1929, Durant's daughter, Margery, published a book entitled, My Father. In it, she told how Durant sometimes doodled nameplate designs on pieces of paper at the dinner table. "I think it was between the soup and the fried chicken one night that he sketched out the design that is used on the Chevrolet car to this day," she wrote.

More than half a century later, another Bowtie origin was recounted in a 1986 issue of Chevrolet Pro Management Magazine based on a 13-year-old interview with Durant's widow, Catherine. She recalled how she and her husband were on holiday in Hot Springs, Va., in 1912. While reading a newspaper in their hotel room, Durant spotted a design and exclaimed, "I think this would be a very good emblem for the Chevrolet." Unfortunately, at the time, Mrs. Durant didn't clarify what the motif was or how it was used.

That nugget of information inspired Ken Kaufmann, historian and editor of The Chevrolet Review, to search out its validity. In a Nov. 12, 1911 edition of The Constitution newspaper, published in Atlanta, an advertisement appeared from by the Southern Compressed Coal Company for "Coalettes," a refined fuel product for fires. The Coalettes logo, as published in the ad, had a slanted bowtie form, very similar to the shape that would soon become the Chevrolet icon. Did Durant and his wife see the same ad – or one similar – the following year a few states to the north? The date of the paper was just nine days after the incorporation of the Chevrolet Motor Co.

One other explanation attributes the design to a stylized version of the cross of the Swiss flag. Louis Chevrolet was born in Switzerland at La Chaux-de-Fonds, Canton of Neuchatel, to French parents, on Christmas Day 1878.

Whichever origin is true, within a few years, the bowtie would emerge as the definitive Chevrolet logo. An October 2, 1913 edition of The Washington Post seems, so far, to be the earliest known example of the symbol being used to advertise the brand. "Look for this nameplate" the ad proclaims above the emblem. Customers the world over have been doing so ever since.

Many variations in coloring and detail of the Chevrolet bowtie have come and gone over the decades since its introduction in late 1913, but the essential shape has never changed. In 2004, Chevrolet began to phase in the gold bowtie that today serves as the brand identity for all of its cars and trucks marketed globally. The move reinforced the strength of what was already one of the most-recognized automotive emblems in the world. More than 4.25 million Chevrolets were sold in more than 120 countries and regions during 2010.

About Chevrolet -- Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 120 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.com

Source: GM

Tuesday, May 3, 2011

Remember the bookmobile?

I remember visiting a book mobile at least a couple times in my early childhood. Sort of like rolling libraries, they would be stocked with a collection of books that you could checkout and return just like in a library, only it would be in the parking lot of the local strip mall. Now-a-days you don't see a bookmobile too often, if ever. Recently, the Antique Automobile Club of America (AACA) Library and Research Center was donated a vintage bookmobile. The 1955 Chevrolet 3600 proudly served Anderson County, South Carolina. Dave Bowman (left) and Tom Gibson of Crossroads Restorations in nearby Anderson presented the bookmobile to the AACA at its recent regional meet in Charlotte. Looking very solid with it's nicely aged patina, the AACA is now accepting donations to fund a restoration.

This looks like a very cool restoration project. I can see this thing restored in its original livery with some AACA Library logos added for good measure criss-crossing the major car show circuit with a load of vintage auto books and magazines in tow to help promote the AACA and their museum in Hershey, PA and even their meets.


Source: Hemmings